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10min chapter
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Perpetual Traffic
Navigating the Conversions API
This chapter explores the functionality and benefits of the Conversions API in the digital advertising landscape, focusing on its role in overcoming tracking challenges posed by privacy measures. It highlights the importance of first-party data, contrasts it with third-party data, and discusses the implications for data accuracy and marketing effectiveness.
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AI-powered
podcast player
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode