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7min chapter
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
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Mastering Data Tracking with Cappy
This chapter explores the complexities of data tracking via the tier 11 data suite, emphasizing the role of edge servers and first-party data in enhancing data integrity and compliance. It also introduces Cappy as a tool for effective user data retention, paving the way for improved marketing strategies and analytics.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode