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3min chapter
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Perpetual Traffic
Shifting Metrics: From ROAS to a Broader Perspective
This chapter explores the transition from traditional marketing metrics like ROAS to more comprehensive indicators such as MER and CAC. The discussion highlights the use of visual aids to simplify these concepts for clients and addresses the challenges of altering established mindsets in marketing measurement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode