2min chapter

Perpetual Traffic cover image

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It

Perpetual Traffic

CHAPTER

Navigating E-Commerce Growth: Luck, Metrics, and Retention Challenges

This chapter explores the role of luck and market dynamics in shaping business growth during the COVID-19 pandemic, with a focus on the e-commerce sector. It addresses the pitfalls of rapid expansion without proper data insights and clarifies misconceptions about customer retention and acquisition.

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