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4min chapter
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
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Understanding Marketing Data: Metrics and Metrics Discrepancies
This chapter explores the differences between Meta ad account metrics and those obtained from advanced data analysis tools. It emphasizes the importance of comprehensive data evaluation for more accurate decision-making and cost efficiencies in marketing campaigns.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode