4min chapter

Perpetual Traffic cover image

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It

Perpetual Traffic

CHAPTER

Scaling Marketing Efforts: Balancing Quality and Growth

This chapter explores the intricacies of scaling marketing initiatives, particularly the testing of new creatives for Meta ads, emphasizing the need for a balance between creative quantity and quality. It highlights the emotional challenges faced by founders in managing marketing metrics versus trusting teams for sustainable growth.

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