2min chapter

Perpetual Traffic cover image

Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It

Perpetual Traffic

CHAPTER

Balancing Organic Brand Building and Paid Advertising Strategies

This chapter delves into the differences between organic and paid advertising methods, highlighting the benefits of organic content for brand loyalty and the role of paid ads in driving sales. It also covers analyzing social media engagement metrics and the importance of testing various creatives to enhance advertising effectiveness.

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