Perpetual Traffic

13 Explosive Must-Do Marketing Tips for 2024 with Lauren Petrullo

Jan 2, 2024

Lauren Petrullo, founder and CEO of Mongoose Media, shares her top 13 tips for digital marketing success in 2024. Topics include email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, and Q5. Lauren explains why these strategies are essential for optimizing email deliverability, meta shop visibility, catalog health, and social media promotion.

47:33

Creator website

Episode guests

Lauren Petrullo

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Optimizing email deliverability is crucial for successful digital marketing in 2024 by conducting email verifications, implementing BIMI Certification, and testing email renderings across different providers.

Creating a promotional calendar is an essential strategy for 2024 marketing success, allowing businesses to plan and execute campaigns effectively, maximize sales and engagement opportunities, and capture a significant customer base during Q5.

Deep dives

Optimizing Emails for Deliverability

One key strategy for 2024 is to focus on optimizing emails for deliverability. This includes conducting email verifications to remove invalid or inactive email addresses, implementing email authentication protocols like BIMI (Brand Indicators for Message Identification), and testing email renderings across different email providers. By prioritizing email deliverability, businesses can ensure that their email campaigns reach the inbox and effectively engage with their audience.

Importance of List Cleaning and Recommended Tools

00:50

Strategic Planning for Promotional Calendar

01:16

Utilize 301 Redirects for Effective Marketing

00:45

Introduction

2min

Winner Announcement, Review Reading, and Event Promotion

4min

The Importance of Email Verification for Better Deliverability

5min

Understanding BIMI: Brand Indicators for Message Identification

2min

Tips for Improving Email Deliverability

7min

Optimizing Basic Elements & QR Code Incorporation

25min

Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you’re an e-commerce store owner, a marketing director, or a business owner, you’ll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.

Chapters:

00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")
00:03:07 - Revealing Our Contest Winner
00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy
00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits
00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns
00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars
00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar
00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager
00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog
00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.
00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers
00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors
00:43:20 - Wrapping Up: Final thoughts and staying connected

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