

Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
58 snips Dec 29, 2023
Recap of the best moments and insights from leading experts in online marketing in 2023. Topics include moment-driven marketing campaigns, data analytics, empathy, personalized experiences, and cutting-edge online marketing strategies. Plus, discussions on using ChatGPT for Google ranking, the impact of Google's tracking decision, increasing new customers while reducing CAC, and common YouTube marketing mistakes.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Introduction and Sponsor Segment: X-ray tag for Improved Ad Optimization and Conversions
01:47 • 2min
The Importance of Social Media Promotion and Google's Consideration of Social Signals
03:47 • 13min
The Importance of Understanding Impact Timeline
17:15 • 8min
Focusing on KPIs and the Importance of Profit
25:30 • 5min
Driving Sales with Google Ads and Facebook Ads
30:07 • 21min
Understanding the Importance of Actual Viewers and Touchpoints
51:01 • 2min