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Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023

Perpetual Traffic

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Focusing on KPIs and the Importance of Profit

This chapter emphasizes the importance of prioritizing the basics and key performance indicators (KPIs) like profit, fixed costs, and customer acquisition. It discusses real profit metrics, the concept of POS (profit on ad spend), and aligning business financial strategy with marketing.

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