Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
Perpetual Traffic
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The Importance of Social Media Promotion and Google's Consideration of Social Signals
This chapter discusses the significance of promoting new content on social media platforms and how Google views social media signals as indicators of popularity. It highlights the need to focus on social media promotion alongside traditional SEO outreach to gain visibility and shares insights on marking user-generated content and paid ads as recommended by Google.
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