Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
60 snips
Dec 26, 2023 • 49min
Shopify Success Unleashed: Mastering the 5-Step Formula with Scott Cunningham
Scott Cunningham, one of the world's leading Shopify experts, reveals his 5-step formula for creating irresistible offers. He shares how to use the offer stack to build trust, solve problems, and boost conversions. Scott also discusses the importance of crafting compelling hooks, brand attributes, and storytelling in e-commerce. He shares success stories and tips for testing, scaling, and enhancing the post-sale customer experience.
27 snips
Dec 22, 2023 • 1h 8min
Unleashing AI Power in Marketing: Matt Wolfe's Top AI Tools Revealed
Matt Wolfe, a renowned AI YouTube expert, shares insights on leveraging AI tools like ChatGPT and Clod for generating creative ideas. He discusses top AI tools essential for marketers and addresses the challenges and opportunities presented by AI in the marketing realm. His transition from a content creator to an AI influencer provides invaluable lessons for those looking to integrate AI into their business strategies.
8 snips
Dec 19, 2023 • 43min
7 Astonishing Digital Marketing Predictions for 2024
Paid media collapse, influencer marketing dominance, branding and content creation, pros and cons of podcasting, impact of agency consolidation, and tips to adapt and thrive in changing digital marketing landscape
10 snips
Dec 15, 2023 • 55min
Project Management 101: Tools, Processes, and Habits with Gray MacKenzie
Gray MacKenzie, co-founder of Zenpilot, discusses the importance of effective project management systems and how they evolve throughout business growth. He also shares insights on measuring client health, implementing a scorecard approach, and the potential impact of AI in project management. Plus, learn about capacity management and the benefits of organizing work and providing clarity.
5 snips
Dec 12, 2023 • 52min
The Future of Digital Advertising in an AI World
The podcast explores the expanding role of AI in business and marketing, discussing AI chatbots, productivity, reshaping digital marketing strategies, and the transformative effect of AI on business models.
14 snips
Dec 8, 2023 • 49min
Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Ralph and Kasim discuss 2024's AI marketing innovations, advanced strategies for Meta and Google, pre-awareness advertising, YouTube's overlooked opportunities, arbitrage in digital advertising, and the strategic power of direct creator partnerships.
15 snips
Dec 5, 2023 • 45min
The Death of Digital Marketing Agencies
Explore the declining relevance of traditional digital marketing agencies in an era of new technologies and changing market dynamics. Discover the impact of AI, the rise of in-house teams and freelancers, and the need for agencies to adapt and evolve. Gain critical insights into the future of the industry and survival strategies for smaller agencies.
Dec 1, 2023 • 28min
Lifetime Value Nuggets: Deciphering Customer Metrics
This podcast explores crucial marketing strategies for the digital age, including hiring the right agency, understanding customer acquisition cost and lifetime value, and the role of connected TV in advertising. They also discuss the challenges of targeting ads on connected TVs and the importance of branded search ads.
Nov 28, 2023 • 36min
The Laziest Way to Get Qualified Leads on Meta
Lauren Petrullo, lead management expert, discusses the power of Meta's LeadCenter for revolutionizing lead management and efficiency. Learn practical strategies for utilizing LeadCenter, from leveraging Facebook's instant forms to optimizing CRM processes. Discover the potential of social media managers in e-commerce engagement and the role of the social media team in streamlining lead assignment.
6 snips
Nov 24, 2023 • 48min
How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo
Marketing expert Lauren Petrullo joins Ralph and Kasim to discuss the evolving world of AI in business and the strategic use of Meta lead forms. They explore customization capabilities, direct CRM integration, and customer engagement strategies amidst privacy laws and tracking challenges. They emphasize the importance of focusing on outcomes rather than distractions, and highlight the enhancements to lead ads, including conditional logic and customization for better conversion rates.
