Perpetual Traffic How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo
6 snips
Nov 24, 2023 
Marketing expert Lauren Petrullo joins Ralph and Kasim to discuss the evolving world of AI in business and the strategic use of Meta lead forms. They explore customization capabilities, direct CRM integration, and customer engagement strategies amidst privacy laws and tracking challenges. They emphasize the importance of focusing on outcomes rather than distractions, and highlight the enhancements to lead ads, including conditional logic and customization for better conversion rates.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Introversion and Extroversion in Social Settings
02:55 • 2min
Craving Attention and Giveaway for Traffic and Conversion Summit Ticket
04:38 • 8min
Focusing on the Outcome and Introducing Lead Ads and Instant Forms
12:51 • 2min
Improvements to Lead Ads and Instant Forms
14:46 • 14min
Improved Lead Ads: Using Conditional Logic and Customization
28:23 • 18min