Perpetual Traffic

Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)

Dec 8, 2023

Ralph and Kasim discuss 2024's AI marketing innovations, advanced strategies for Meta and Google, pre-awareness advertising, YouTube's overlooked opportunities, arbitrage in digital advertising, and the strategic power of direct creator partnerships.

50:20

Creator website

Episode guests

Ralph

Kasim

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

X-ray tag offers a solution to improve targeting and boost campaign performance by revolutionizing data collection and increasing conversion rates on platforms like Google and TikTok.

Pre-awareness marketing on platforms like YouTube can establish relationships with potential customers and eventually convert them into paying customers, while partnerships with YouTube creators can help reach new audiences and drive conversions at a potentially lower cost compared to larger ad networks.

Deep dives

Finding Success in Ad Optimization and Data Collection

X-ray tag, a new ad optimization tool developed by tier 11, is set to revolutionize data collection and increase conversion rates on platforms like Google and TikTok. In early testing, X-ray tag has shown a 40 to 100% increase in event matching quality, leading to better ad optimization and improved conversions. As businesses gear up for 2024, it is crucial to start gathering data now to set themselves up for success. X-ray tag replaces traditional tracking methods with a single implementation that sends higher-quality first-party data back to ad platforms. For those who feel like their ads are flying blind, X-ray tag offers a solution to improve targeting and boost campaign performance.

The Magic of Brand Marketing in Performance Marketing

01:27

Utilizing Website Conversion Objective

00:59

Focus on Offer Alignment Over Brand Recognition

00:53

Understanding the Sales Funnel and Customer Journey

00:46

Introduction

2min

Marketing Opportunities for 2024

13min

Understanding the Red Ocean and Blue Ocean of Marketing

4min

The Importance of Gradually Incorporating Marketing Objectives

20min

YouTube Marketing Opportunities for HVAC Companies

6min

Increasing Receptivity of Creators to Smaller Brands

4min

Ralph and Kasim guest star on Marketing Against The Grain, offering a deep dive into the forefront of 2024's digital marketing landscape. They expertly navigate through AI marketing innovations, dissecting advanced strategies for platforms like Meta and Google, and introduce the untapped potential of pre-awareness advertising. Highlighting YouTube's overlooked opportunities for audience engagement, they also explore the emerging trend of arbitrage in digital advertising and the strategic power of direct creator partnerships.

Chapters:

00:00:00 - Marketing Against The Grain Episode Swap
01:03:00 - Highlighting the Upcoming Traffic and Conversion Summit
02:58:00 - Analyzing Key Marketing Opportunities for 2024
03:48:00 - Welcoming Guests Ralph Burns and Kasim Aslam
05:09:00 - Delving into Overrated Marketing Strategies Today
10:59:00 - Uncovering Hidden Gems in Marketing Strategies
16:30:00 - Deep Dive into Brand Awareness and Consideration in Advertising
25:56:00 - Shifting Focus to Effective Google Advertising Techniques
27:28:00 - Discussing the 'Parlor Trick' in Digital Marketing
29:33:00 - Introducing the Revolutionary Concept of Pre-Awareness
29:48:00 - Unraveling the Impact of Pre-Awareness in Advertising
30:17:00 - Real-World Applications of Pre-Awareness Advertising Strategies
33:19:00 - Case Study: Pre-Awareness in the HVAC Industry
39:46:00 - Exploring the Strategic Benefits of Creator Partnerships
45:43:00 - Wrapping Up: Insights and a Nod to HubSpot

LINKS AND RESOURCES:

The 5 Biggest Marketing Opportunities For 2024
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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