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Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Dec 8, 2023
Ralph and Kasim discuss 2024's AI marketing innovations, advanced strategies for Meta and Google, pre-awareness advertising, YouTube's overlooked opportunities, arbitrage in digital advertising, and the strategic power of direct creator partnerships.
48:54
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Quick takeaways
- X-ray tag offers a solution to improve targeting and boost campaign performance by revolutionizing data collection and increasing conversion rates on platforms like Google and TikTok.
- Pre-awareness marketing on platforms like YouTube can establish relationships with potential customers and eventually convert them into paying customers, while partnerships with YouTube creators can help reach new audiences and drive conversions at a potentially lower cost compared to larger ad networks.
Deep dives
Finding Success in Ad Optimization and Data Collection
X-ray tag, a new ad optimization tool developed by tier 11, is set to revolutionize data collection and increase conversion rates on platforms like Google and TikTok. In early testing, X-ray tag has shown a 40 to 100% increase in event matching quality, leading to better ad optimization and improved conversions. As businesses gear up for 2024, it is crucial to start gathering data now to set themselves up for success. X-ray tag replaces traditional tracking methods with a single implementation that sends higher-quality first-party data back to ad platforms. For those who feel like their ads are flying blind, X-ray tag offers a solution to improve targeting and boost campaign performance.
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