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20min chapter
Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Perpetual Traffic
The Importance of Gradually Incorporating Marketing Objectives
This chapter emphasizes the significance of gradually integrating different marketing objectives and strategies into a campaign. They discuss a case study where shifting a small amount of budget between Google and Facebook or Meta campaigns resulted in a significant decrease in cost per customer acquisition. The chapter highlights the need to view things differently and make changes gradually.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode