Perpetual Traffic The Laziest Way to Get Qualified Leads on Meta
Nov 28, 2023
Lauren Petrullo, lead management expert, discusses the power of Meta's LeadCenter for revolutionizing lead management and efficiency. Learn practical strategies for utilizing LeadCenter, from leveraging Facebook's instant forms to optimizing CRM processes. Discover the potential of social media managers in e-commerce engagement and the role of the social media team in streamlining lead assignment.
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Meta's LeadCenter CRM Advantage
- Meta's LeadCenter is an integrated CRM within Business Suite for managing instant form leads from Facebook and Instagram.
- It eliminates the need for external CRM software by centralizing lead data and allowing direct pipeline management within Meta.
Tag Leads to Boost Qualification
- Use LeadCenter to tag leads based on social engagement and email interaction to deepen qualification.
- Collaborate across PPC and social media teams to engage leads both through email and social channels.
Engage Leads via Social Interaction
- After identifying leads on social profiles, engage them by liking and commenting on their posts to build rapport.
- Aim to convert leads into loyal followers through meaningful social interaction parallel to email communication.