Perpetual Traffic How the Best Media Buyers Use the CCA Model on Meta for Explosive Business Growth
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Jan 19, 2024 Learn about the CCA model for explosive business growth in digital marketing. Topics covered include ad hygiene, the effectiveness of Facebook forms post-iOS 14, and strategies for Black Friday campaigns. Full funnel marketing and audience building tactics are discussed, as well as the power of retargeting ads. Insights into consumer behavior and funnel optimization are provided. The evolving landscape of digital advertising is explored, offering fresh perspectives and actionable tips for Meta Ads campaigns.
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Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
Introducing Media Buyers and Discussing Cultural Events
03:34 • 2min
What's Working Now in Meta Ads: Serving Ads to Blogs and the Power of Retargeting
05:12 • 2min
Full Funnel Marketing: Educating and Engaging Potential Buyers
06:57 • 14min
Improvements in Facebook Forms and Their Benefits for Lead Generation
20:33 • 2min
Strategies for Black Friday in 2023
22:34 • 13min
Full Funnel Approach and Platform Performance
35:41 • 3min