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Perpetual Traffic
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Feb 13, 2024
Marketing experts Neil Patel and Eric Siu join Perpetual Traffic for a comprehensive discussion on the future of digital marketing. They delve into the evolving strategies of performance marketing and brand development. Topics include adapting to algorithm changes, optimizing content, challenges faced by big corporations, valuing and buying a podcast, revenue prioritization, hiring process through SGE, improving Google search, and the importance of content creators for SEO success. A masterclass episode that educates and inspires marketers towards actionable innovation.
53:48
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Quick takeaways
- Brands are expanding their marketing strategy to include consideration and awareness campaigns, going beyond conversion-based ads.
- The rise of AI, like Google's SGE, poses challenges for content creators and marketers, but maintaining strong brand recognition and unique niche content can help.
Deep dives
Shifting Focus from Performance to Branding
One of the major changes in paid marketing is the shift from focusing solely on performance to incorporating branding strategies. Brands are realizing that they need to go beyond conversion-based ads and tap into consideration and awareness campaigns. By expanding into the consideration stage, brands can reach a wider audience at lower costs. This requires creating content for different stages of the customer journey and utilizing various campaign objectives. The goal is to create brand and conversion audiences that can drive better results and ROAS.
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