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11min chapter
The Future of Agencies, Podcasting and Content Marketing with Google SGE with Neil Patel & Eric Siu
Perpetual Traffic
Improving Google Search with Instant Answers
This chapter explores how Google has enhanced its search engine to provide instant answers to user queries, driving more clicks to websites and improving the user experience. It discusses the challenges of buying traffic from Google and the necessity for agencies to focus on SEO for traffic generation. Additionally, it speculates on Google's approach to SEO and the importance of content creators for the search engine's success.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode