3 Major ecommerce Trends That Will Shape Your Marketing in 2024
Feb 20, 2024
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Ralph and Kasim discuss the evolution of digital marketing, focusing on creativity and strategic traffic conversion. They explore the shift from traffic to community building, emphasizing the importance of engaging audiences and predicting future e-commerce trends. The podcast touches on newsjacking, gamification in learning, and navigating the challenges of data analysis in marketing.
Brands must prioritize community building for e-commerce success, fostering loyalty, engagement, and leveraging for social proof and market research.
The future of digital tracking is uncertain, shifting focus to broader data sets and interactive trend analysis between tracking sources.
Deep dives
The Decline of Attribution Tracking
The future of tracking is uncertain, as apps and platforms provide unreliable and opaque data. Brands need to shift their focus from in-app tracking to broader data sets and analyze interactive trends between different tracking sources.
The Power of Community
Building a community around products or brands is essential for e-commerce success. Community building allows customers to identify with the brand and fosters loyalty and engagement. Brands can leverage communities for social proof, market research, and user-generated content.
The Changing Importance of Traffic
While traffic is still important, its significance is diminishing as it becomes more automated. Brands need to understand that traffic is just one component of the marketing strategy, and they should focus on creating a holistic view of their marketing efforts.
The Limitations of Attribution
Attribution tracking is a challenging problem that is becoming increasingly difficult to solve. Brands should shift their focus from attribution to data analysis, looking at broader data sets and identifying correlations between different marketing efforts.
Ralph and Kasim share their insights on how the digital marketing world has changed over the years, from the complex and competitive game of generating traffic to the more strategic and impactful challenge of managing and converting this traffic. They discuss how the skills and mindset required for successful marketing have evolved, and how marketers can leverage their creativity and business savvy to deliver value to their clients and customers. This episode is a must-listen for anyone who wants to understand the current and future trends of digital marketing and how to adapt to them.
Chapters:
00:00:00 - Kickoff: The Evolution of E-commerce Marketing
00:06:35 - Icons of Innovation: Insights from Gary Vee and Casey Neistat
00:07:56 - Newsjacking: A Modern Twist on Marketing
00:09:03 - Engaging Audiences: Gamification in Learning
00:12:51 - Looking Ahead: The Next Frontier in E-commerce & Marketing
00:13:59 - From Traffic to Tribes: Prioritizing Community
00:19:45 - The Community Effect: Transforming E-commerce Dynamics
00:31:28 - Navigating the Future: Predictions on Digital Tracking
00:37:25 - Wrapping Up: Connect with Ralph and Kasim
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
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