Perpetual Traffic
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
Feb 20, 2024
Ralph and Kasim discuss the evolution of digital marketing, focusing on creativity and strategic traffic conversion. They explore the shift from traffic to community building, emphasizing the importance of engaging audiences and predicting future e-commerce trends. The podcast touches on newsjacking, gamification in learning, and navigating the challenges of data analysis in marketing.
40:04
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Quick takeaways
- Brands must prioritize community building for e-commerce success, fostering loyalty, engagement, and leveraging for social proof and market research.
- The future of digital tracking is uncertain, shifting focus to broader data sets and interactive trend analysis between tracking sources.
Deep dives
The Decline of Attribution Tracking
The future of tracking is uncertain, as apps and platforms provide unreliable and opaque data. Brands need to shift their focus from in-app tracking to broader data sets and analyze interactive trends between different tracking sources.
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