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3 Major ecommerce Trends That Will Shape Your Marketing in 2024

Perpetual Traffic

CHAPTER

Creating a Brand with a Spokesperson

The chapter explores the significance of building a brand and having a spokesperson to humanize it and improve marketing efforts, using examples like mud water. It discusses how celebrities attached to brands can help them stand out and become more recognizable, and also covers Ryan Reynolds' effective use of newsjacking in marketing campaigns.

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