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15min chapter
3 Major ecommerce Trends That Will Shape Your Marketing in 2024
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The Power of Building a Community Around Products
This chapter delves into the importance of creating a community around products in e-commerce, highlighting how it can shape marketing strategies in 2024. Examples like Apple, Tesla, Peloton, and an ice bath company are used to illustrate the impact of community building for customer retention and engagement. The speakers discuss successful community-building strategies, the value of engaging with customers, and involving them in product development for market research and growth.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode