Perpetual Traffic

Enemies No More: Using Google and Meta Together for 10x Returns - Part 2

6 snips
Feb 2, 2024
This episode of the podcast explores the challenges and limitations of digital marketing attribution, discusses Google's Flock and the accountability of tech giants, emphasizes the importance of running multiple channels for audience reach, and explores the impact of top-of-funnel traffic on sales funnels. It also delves into the challenges of tracking conversions in digital marketing and provides insights into the current state of the industry in 2024.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Stretching Advertising Dollars and 3D/4D Advertising Models
01:56 • 2min
3
Digital Marketing Challenges and Attribution
03:27 • 20min
4
Google's Flock & Accountabilities
23:45 • 6min
5
Running Multiple Channels for Audience Reach
29:51 • 18min
6
The Impact of Top-of-Funnel Traffic on Sales Funnels
47:48 • 2min
7
Exploring the Challenges of Digital Marketing and Tracking Conversions
49:36 • 3min