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Perpetual Traffic
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
May 3, 2024
Marketing maven Lauren Petrullo and Ralph Burns dive into Gen Z and Millennial consumer behaviors, discussing trust in algorithms, the influence of social platforms, and the power of predictive marketing. They explore the impact of Gen Alpha on marketing strategies, highlighting the role of immersive experiences and data-driven approaches. From product tagging on TikTok to Disney's market trend-driven advertising, this podcast offers actionable insights for digital marketers.
27:28
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Quick takeaways
- Gen Z and millennials prioritize brands that align with their values, relying on algorithms for relevant content.
- Utilizing platforms like TikTok and Amazon is crucial to reach Gen Z and millennials, who trust social proof for informed purchasing decisions.
Deep dives
Understanding Gen Z and Millennials Consumer Behavior
Gen Z and millennials trust algorithms to show them relevant content that aligns with their values and interests. They seek products with purpose and care about sustainability, requiring brands to match their values. They make informed decisions by filtering information based on their preferences, similar to setting up dating profiles. Brands need to adapt by providing products and experiences that resonate with their values.
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