What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller

Apr 16, 2024

Media buying expert Nick Miller joins Ralph Burns and Kasim Aslam to discuss the latest strategies in digital marketing, focusing on Facebook's Advantage Plus and Google's Performance Max campaigns. They share insights on audience targeting, algorithm changes, and future trends, sprinkled with humor and personal anecdotes. A must-listen for those navigating the twists of online marketing.

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Episode notes

Introduction

00:00 • 2min

Life Events and Team Growth

01:46 • 5min

Exploring the Impact of Advantage Plus Campaigns on Meta Platform

06:29 • 5min

Effective Targeting and Creative Strategies in Digital Advertising

11:49 • 24min

Discussion on Advertisers Suspecting Deception by Meta and Google

35:21 • 2min

Discussion on Advertising Strategies, ROAS Targets, and a Playful Lawsuit Suggestion

36:58 • 5min

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert insights mixed with a dash of humorous banter about life’s random musings—from marathon running to sushi critiques. The trio is giving a peek into the high-stakes realm of advertising algorithms and audience targeting, making it a must-listen if you’re eager to navigate the twists and turns of online marketing with a winning edge.

Chapters:

00:00:00 Intro Sparks: Meet the Hosts & The Buzzing Telegram Community
00:01:23 Event Horizon: Sneak Peek into Upcoming Attractions & Personal Revelations
00:03:10 The Nick Miller Chronicle: A Journey from Avid Listener to Visionary Leader
00:06:50 Unveiling Media Magic: Mastering Advantage Plus for Market Domination
00:07:30 Strategy Session: Analyzing New Customer Acquisition Tactics
00:08:45 Tech Talk: Unpacking Algorithm Changes in Advantage Plus
00:10:10 Behind the Scenes: Exclusive Client Success Stories
00:14:05 Audience Architects: How to Sculpt Your Perfect Audience
00:15:20 Data Deep Dive: Exploring the Intricacies of Audience Data Integration
00:18:10 Future Forward: Leveraging Trends for Tomorrow's Campaigns
00:22:45 Strategy Sync: Deciphering the ACC Model in Digital Marketing
00:24:31 Metrics Made Easy: From Basic Shopify Insights to Advanced Analytical Strategies
00:26:16 Omni-Channel Overhaul: Why ROAS Falls Short in a Multi-Platform World
00:28:21 Balanced Marketing: Seeking Equilibrium in Media Spend and Strategy
00:33:02 Ethical Edges: The Contentious Debate Over Digital Advertising Practices
00:37:10 Parting Thoughts: Looking Ahead to New Adventures in Marketing Mastery

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