How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo

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Apr 30, 2024

Marketing expert Lauren Petrullo delves into Disney's marketing strategies, targeting different generations, especially Gen Z. From tailoring messages to integrating tech, they explore how Disney captivates audiences across all demographics, offering insights on consumer shifts and adapting to the age of information.

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Introduction

00:00 • 2min

Marketing Strategies at Disney World and Disneyland

02:03 • 7min

Evolution of Consumer Behavior Across Generations

08:55 • 13min

Analyzing Gen Z Shopping Behavior and the Importance of Social Proof

22:01 • 3min

Exploring Modern PR and Consumer Behavior Shifts

25:21 • 6min

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it’s dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that’s as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!

Chapters:

00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery
00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look
00:03:24 - Strategic Moves: How Disney Anticipates Market Trends
00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha
00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics
00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement
00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools
00:16:48 - The Influence of Visual Media on Gen Z Buying Habits
00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation
00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop
00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools
00:29:24 - Closing Thoughts: Join Our Perpetual Traffic Community

LINKS AND RESOURCES:

Gen-Z Broke the Marketing Funnel
SUPERCHARGE YOUR MARKETING ROI
PT on Telegram
Wiki Generation Alpha
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My Disney Side Shadows Augmented Reality Experience | Grand Visual
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
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Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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