Perpetual Traffic
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Apr 30, 2024
Marketing expert Lauren Petrullo delves into Disney's marketing strategies, targeting different generations, especially Gen Z. From tailoring messages to integrating tech, they explore how Disney captivates audiences across all demographics, offering insights on consumer shifts and adapting to the age of information.
31:23
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Quick takeaways
- Disney focuses on long-term strategies and generational marketing to engage diverse customer segments.
- Younger generations like Gen Z value transparency, social proof, and personalized online experiences.
Deep dives
Future Planning at Disney and Generational Acquisition
Big companies like Disney look into the future extensively, planning long-term strategies. At Disney World, they focus on generational acquisition by targeting different customer segments. For instance, Disneyland and Disney World have distinct marketing strategies due to their visitor demographics. Disney's approach involves keeping visitors engaged across different generations.
