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How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
Analyzing Gen Z Shopping Behavior and the Importance of Social Proof
Exploring how Gen Z's shopping habits involve fact-checking, price comparison, and seeking validation before purchasing, with a focus on the significance of mobile phone usage in-store as a sign of readiness to buy. The discussion underscores the vital role of social proof and online visibility for traditional stores targeting Gen Z clientele.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode