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13min chapter
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo
Perpetual Traffic
Evolution of Consumer Behavior Across Generations
The chapter analyzes the changing consumer behavior from Gen X to Gen Alpha, highlighting the shift towards authenticity, reviews, and visual content in purchasing decisions. It explores the challenges in marketing to younger demographics through new platforms like YouTube and TikTok, emphasizing the need for visually immersive experiences. The conversation underscores the importance of adapting to Gen Z preferences for interactive, visually appealing content on mobile devices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode