How Google Ads Are Ripping You Off & How to Scale In Spite of It

8 snips

Jun 14, 2024

John Moran reveals Google's automated bidding tactics and price fixing, showing how manual bidding can reduce CPC. Strategies to outsmart Google's algorithm, optimize ad spend, and achieve top search positions. Real-life case studies demonstrate dramatic savings and efficiency adjustments for maximum ROI.

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Intro

00:00 • 2min

Google Ads Price Fixing Concerns and Optimization Strategies

01:32 • 12min

Scaling Challenges and Optimization Strategies in Google Ads

13:10 • 18min

Importance of Business Metrics in Digital Marketing

31:23 • 5min

Navigating Google Ads and Marketing Challenges for Business Growth

36:18 • 2min

Navigating Conflicting Platform Information for Business Growth

38:09 • 2min

Leveraging Google Ads Strategies for Business Success

40:10 • 4min

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs
00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing
00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries
00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm
00:06:10 - Proof in the Data: Confirming the Price Fixing Theory
00:07:02 - Real-Life Results: How Case Studies Reveal the Truth
00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics
00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates
00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings
00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency
00:22:15 - Real-World Applications: Success Stories from Different Sectors
00:24:03 - Navigating Manual CPC Limits: What You Need to Know
00:26:32 - True CPC Value: Understanding What You're Really Paying For
00:28:07 - Metrics That Matter: Conversion Tracking and Business Health
00:31:23 - Benchmarking Success: Evaluating Business Health Metrics
00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions
00:37:22 - Aligning Goals: How Business Metrics Drive True Performance
00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health
00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively
00:43:22 - Wrapping Up: Key Takeaways and Actions to Implement

LINKS AND RESOURCES:

Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11’S John Moran
Meet the Tier 11 Team
Why You're YouTube Ads Wrong with Tom Breeze
Cost-per-click (CPC): Definition
About Target ROAS bidding
Manual CPC bidding
About conversion tracking
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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