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Perpetual Traffic
How Google Ads Are Ripping You Off & How to Scale In Spite of It
Jun 14, 2024
John Moran reveals Google's automated bidding tactics and price fixing, showing how manual bidding can reduce CPC. Strategies to outsmart Google's algorithm, optimize ad spend, and achieve top search positions. Real-life case studies demonstrate dramatic savings and efficiency adjustments for maximum ROI.
50:06
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Quick takeaways
- Automated bidding on Google Ads can inflate CPC without improving search position.
- Transitioning to manual CPC bidding can reduce CPC by 30% and maintain search position.
Deep dives
The Impact of Automated Bidding Strategies on Google Ads Pricing
Automated bidding strategies on Google Ads may lead to an increase in CPC without a proportional enhancement in positioning. Through various case studies, it was discovered that adding ad spend resulted in arbitrary CPC increases without improved search positioning. The episode raised concerns over Google's potential price-fixing practices, where CPCs rose despite no significant positioning benefits.
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