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18min chapter
How Google Ads Are Ripping You Off & How to Scale In Spite of It
Perpetual Traffic
Scaling Challenges and Optimization Strategies in Google Ads
The chapter explores the challenges faced by businesses and agencies in scaling their advertising efforts on Google Ads, particularly focusing on issues related to Enhanced Cost Per Click (ECPC) and high CPCs. The speakers discuss strategies to optimize campaigns by reducing costs, improving visibility, and increasing click-through rates, emphasizing the importance of real-time monitoring and conversion metrics. They highlight the need for transparency and trust in adjusting bidding strategies to achieve better results and scalability while navigating Google's profit-driven motives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode