AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
12min chapter
How Google Ads Are Ripping You Off & How to Scale In Spite of It
Perpetual Traffic
Google Ads Price Fixing Concerns and Optimization Strategies
The chapter explores concerns raised during a leadership meeting over Google possibly engaging in price fixing through its automated bidding strategies. It highlights findings from tests revealing arbitrary CPC increases without improved search result positioning, impacting advertisers' ROAS and CPA. The discussion also provides insights into optimizing Google Ads campaigns to achieve better results without inflating costs.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode