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Intro
The hosts of Perpetual Traffic set the stage for a discussion on business growth and scaling. They introduce their Telegram group for engagement and prepare listeners for an upcoming episode focusing on their new team member, John Moran.
Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You’re going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you’re struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!
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Listen to the best highlights from the podcasts you love and dive into the full episode