Why You’re Focusing on The Wrong Marketing Metrics & What Its Costing You

Jun 25, 2024

Ralph and Lauren discuss the importance of measuring success in digital marketing by focusing on metrics, profitability, and client expectations. They explore revenue vs cash collected, calculating customer lifetime value, and practical strategies for retention and lifecycle marketing. Emphasis is placed on setting realistic client expectations, avoiding the pitfalls of relying solely on ROAS, and integrating sales and marketing data for better insights.

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Intro

00:00 • 2min

Casual Conversation About Birthdays, Masterminds, and Height Requirements

01:49 • 2min

Importance of Measuring Marketing Metrics Beyond Traditional KPIs

03:21 • 29min

Challenges and Strategies in Marketing Campaign Attribution

32:22 • 4min

Maximizing Marketing Data Integration for Better Decisions

36:04 • 8min

Prioritizing the Right Marketing Metrics for Business Growth

44:15 • 2min

Ralph and Lauren tackle the ins and outs of measuring success in digital marketing. Today they’re talking about the world of metrics, profitability, and client expectations. Together, they break down the difference between revenue and cash collected, explore customer spending patterns, and offer insights on calculating customer lifetime value. With a focus on practical strategies for retention and lifecycle marketing, this episode is a must-listen for anyone looking to refine their approach to digital marketing and drive real results.

Chapters:

00:00:00 - Welcome to the Perpetual Traffic Podcast
00:00:34 - Join Our Engaging Telegram Community
00:01:30 - Celebrating Birthdays and Personal Updates
00:02:01 - Insights from Mastermind Events and Networking
00:04:31 - The Critical Role of Measurement in Digital Marketing
00:06:22 - Deep Dive into Metrics and Profitability
00:09:47 - Setting Realistic Client Expectations and Generating Quality Leads
00:12:15 - The Pitfalls of Relying Solely on ROAS
00:18:37 - Revenue vs. Cash Collected: Understanding the Difference
00:21:24 - How to Calculate Customer Lifetime Value
00:23:02 - Key Profitability Metrics and Setting Business Goals
00:26:03 - Strategies for Retention and Lifecycle Marketing
00:30:48 - Navigating Challenges with Attribution and ROAS
00:32:21 - Maximizing Effectiveness of SMS and Email Campaigns
00:36:27 - Integrating Sales and Marketing Data for Better Insights
00:39:45 - Evaluating the True Impact of Omni-Channel Marketing
00:44:36 - Wrapping Up: Key Takeaways and Final Thoughts

LINKS AND RESOURCES:

What Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?
How Much Can You Afford To Pay To Acquire A Customer? The 5-Step Customer Acquisition Cost Formula
Episode 106: How Much Can You Afford To Pay To Acquire A Customer?
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Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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