Perpetual Traffic The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Jul 30, 2024
John Moran, an expert in digital marketing focusing on demand generation and audience engagement, joins Ralph Burns for an insightful discussion. They delve into the crucial distinction between demand generation and demand capture, emphasizing holistic strategies for campaign scaling. Listeners will learn advanced techniques for optimizing ad performance on Meta and Google, the role of incrementality testing, and the importance of effective attribution. This engaging chat offers valuable perspectives for both seasoned marketers and newcomers alike.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 4min
Navigating Marketing Metrics for Success
04:10 • 16min
Navigating Shopify's Backend for Business Insights
19:51 • 12min
Demand Generation vs. Demand Capture in Marketing
31:31 • 19min
Navigating Regression Analysis and T-ROAS Strategies in Marketing
50:52 • 3min
Enhancing Conversion Tracking Through Chat Interfaces
53:34 • 2min
Optimizing Marketing Strategies for Peak Seasons
55:22 • 8min
Looking Ahead: Future Episodes and Engagement Plans
01:03:46 • 4min