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19min chapter
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Perpetual Traffic
Demand Generation vs. Demand Capture in Marketing
This chapter explores the fundamental differences between generating demand and capturing existing demand within marketing strategies. The hosts emphasize the importance of various advertising methods and their impact on consumer behavior, while also discussing the necessity of measuring broader campaign effects. Through practical examples, they illustrate strategies for effectively engaging potential customers, particularly for high-ticket items, and the influence of consumer interest on advertising efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode