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3min chapter
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Perpetual Traffic
Navigating Regression Analysis and T-ROAS Strategies in Marketing
This chapter explores the intricacies of regression analysis and incrementality testing in marketing, highlighting the roles of pre-click and post-click engagement. The speakers also share strategies for optimizing Target Return on Ad Spend (T-ROAS) and tease a forthcoming resource to enhance metric management for marketers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode