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2min chapter
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Perpetual Traffic
Enhancing Conversion Tracking Through Chat Interfaces
This chapter explores the complexities of evaluating chat functionalities in marketing and the difficulties associated with automated conversion tracking. The speakers advocate for a proactive method of data collection while highlighting the need to connect chat interactions to actual sales within a CRM for improved strategy and budget management.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode