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12min chapter
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Perpetual Traffic
Navigating Shopify's Backend for Business Insights
This chapter explores the critical role of Shopify's backend in assessing business performance, focusing on the alignment of marketing strategies with revenue data. It discusses the recent recovery of revenue trends through meta advertising changes and the impact on traffic sources and customer behavior. The complexities of consumer journeys and challenges in tracking conversions are highlighted, emphasizing the need for effective attribution methods in a shifting digital marketing landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode