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8min chapter
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran
Perpetual Traffic
Optimizing Marketing Strategies for Peak Seasons
This chapter explores strategies for enhancing marketing efforts during peak business seasons, highlighting the significance of early preparation and aggressive bidding on Google Ads. It addresses the complexities of reallocating marketing budgets to focus on demand capture and generation while ensuring effective customer engagement throughout their journey. The conversation emphasizes the need to balance advertising spend and revisiting foundational strategies to combat diminishing returns in marketing effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode