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Perpetual Traffic
The #1 Secret to Spending Less and Making More on Amazon
Jan 24, 2025
John Moran, a digital marketing expert from the Tier 11 team, shares groundbreaking insights on Amazon advertising. He discusses a game-changing strategy that combines less spending on Amazon with smarter ads on platforms like Facebook and YouTube to boost revenue. The conversation dives into the importance of understanding contribution versus attribution in marketing, optimizing ad performance, and navigating audience engagement. With actionable tips and engaging anecdotes, listeners will learn how to rethink their advertising strategies for better results.
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Quick takeaways
- The feeder strategy enhances Amazon sales by driving top-of-funnel traffic through engaging ads on platforms like Google and Meta.
- Effective use of data analytics in the Tier 11 Data Suite enables marketers to track performance and optimize advertising strategies across various platforms.
Deep dives
Efficient Top-of-Funnel Advertising
Utilizing connected TV ads presents an innovative way to enhance top-of-funnel marketing without the hefty budgets associated with traditional television advertising. This approach allows businesses to engage their target audiences across multiple platforms by combining display retargeting with TV ads, encouraging a seamless transition from awareness to revenue collection. The strategy is designed to create a holistic advertising experience, reminding potential clients after their initial interaction, which has shown promising results in ongoing tests. Users can easily create custom audiences without confronting technical challenges, as the ad solution streamlines the process, thereby improving match rates and targeting accuracy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode