21min chapter

Perpetual Traffic cover image

The #1 Secret to Spending Less and Making More on Amazon

Perpetual Traffic

CHAPTER

Mastering Google Shopping and YouTube Ads

This chapter explores the complexities of managing Google Shopping campaigns, focusing on the impact of budget changes, TROAS strategies, and adherence to marketing regulations. It also examines the use of various bidding strategies across YouTube ad campaigns, emphasizing optimization techniques and the importance of conversion rates. Additionally, the discussion covers essential performance metrics and the balancing act between leveraging technology and meeting specific client needs in advertising.

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