Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you.
Chapters:
- 00:00:00 - Welcome to Ralph and John’s World
- 00:00:24 - A Feeder Strategy Unveiled
- 00:00:39 - Data Secrets for Scaling Big
- 00:01:23 - Cracking the Amazon Code
- 00:02:35 - Numbers Don’t Lie: Tracking Sales
- 00:03:19 - Behind-the-Scenes Breakdown
- 00:04:15 - Live and In Action
- 00:05:53 - Game-Changing Ad Revelations
- 00:08:12 - The “Contribution vs. Attribution” Debate
- 00:08:40 - The Brand Loyalty Puzzle
- 00:11:12 - The Revenue Surge Experiment
- 00:22:55 - Ad Fatigue or Audience Overload?
- 00:33:16 - Spend Smarter, Scale Faster
- 00:34:01 - Attribution Tools Face-Off
- 00:34:14 - Unpacking GA4 and Wicked Reports
- 00:35:18 - Redefining Spend-to-Revenue Success
- 00:37:19 - Open Mic: Questions That Matter
- 00:37:37 - Shopping Insights from Google
- 00:39:27 - YouTube Ad Masterclass
- 00:40:43 - A Deep Dive into YouTube Optimization
- 00:44:54 - E-Commerce Data That Drives Strategy
- 00:58:17 - PMAX + Feeder: A Winning Combo
- 00:59:14 - Wrapping Up: Next Steps Revealed
LINKS AND RESOURCES:
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Mentioned in this episode:
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