3min chapter

Perpetual Traffic cover image

The #1 Secret to Spending Less and Making More on Amazon

Perpetual Traffic

CHAPTER

Exploring Advertising Metrics Across Platforms: The Impact of Spend on Revenue

This chapter explores the relationship between advertising spending on platforms like Amazon, Google, and Meta, revealing how reduced spending on Amazon can lead to higher overall returns. The speakers emphasize the need for tracking visits and converting cold traffic into warm leads through strategic ad adjustments.

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