John Moran, a digital marketing and data analytics expert, joins Ralph Burns to unpack the challenges of attribution in marketing. They reveal insights on the innovative Tier 11 Data Suite, designed to enhance data accuracy and decision-making. The conversation dives into the pitfalls of traditional tracking methods and the significance of first-party data amidst privacy changes. With anecdotes and practical strategies, they discuss how marketers can optimize ad spend and navigate an increasingly complex digital landscape.

Join marketing expert John Moran as he dives into the intriguing world of YouTube advertising versus traditional TV. They dissect the complexities of multi-channel attribution, revealing surprising insights about YouTube's effectiveness in driving conversions. John shares real-world testing strategies, including the importance of post-purchase surveys and ad optimization. Plus, they compare YouTube and Facebook's advertising power and discuss innovative ways to integrate these platforms for smarter marketing solutions.

John Moran, a digital marketing expert from the Tier 11 team, shares groundbreaking insights on Amazon advertising. He discusses a game-changing strategy that combines less spending on Amazon with smarter ads on platforms like Facebook and YouTube to boost revenue. The conversation dives into the importance of understanding contribution versus attribution in marketing, optimizing ad performance, and navigating audience engagement. With actionable tips and engaging anecdotes, listeners will learn how to rethink their advertising strategies for better results.