John Moran, a digital marketing and data analytics expert, joins Ralph Burns to unpack the challenges of attribution in marketing. They reveal insights on the innovative Tier 11 Data Suite, designed to enhance data accuracy and decision-making. The conversation dives into the pitfalls of traditional tracking methods and the significance of first-party data amidst privacy changes. With anecdotes and practical strategies, they discuss how marketers can optimize ad spend and navigate an increasingly complex digital landscape.

Join marketing expert John Moran as he dives into the intriguing world of YouTube advertising versus traditional TV. They dissect the complexities of multi-channel attribution, revealing surprising insights about YouTube's effectiveness in driving conversions. John shares real-world testing strategies, including the importance of post-purchase surveys and ad optimization. Plus, they compare YouTube and Facebook's advertising power and discuss innovative ways to integrate these platforms for smarter marketing solutions.

John Moran, Chief Strategist at Tier 11, shares his expertise in Google ad optimization. He reveals a two-step strategy that led to a 140% revenue boost while cutting ad spend by 27%. The discussion dives into the dynamics of TCPA vs. MaxClicks, the art of smart bidding, and the importance of understanding clients' businesses. Moran emphasizes the value of monitoring backend metrics for transparency and highlights the impact of hyper-segmentation on conversion rates, providing actionable insights for marketers.