Perpetual Traffic The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!
Oct 22, 2024
John Moran, Chief Strategist at Tier 11, shares his expertise in Google ad optimization. He reveals a two-step strategy that led to a 140% revenue boost while cutting ad spend by 27%. The discussion dives into the dynamics of TCPA vs. MaxClicks, the art of smart bidding, and the importance of understanding clients' businesses. Moran emphasizes the value of monitoring backend metrics for transparency and highlights the impact of hyper-segmentation on conversion rates, providing actionable insights for marketers.
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Case Study Results
- Ralph Burns and John Moran discuss a case study on a service-based client.
- They achieved 140% revenue increase while decreasing ad spend by 27%.
Campaign Structure
- Separate campaigns by state and use a two-pronged approach.
- Allocate 20% of your budget to Max Clicks campaigns for better performing states.
Max Clicks vs. TCPA
- Max Clicks campaigns focus on buying traffic, while TCPA campaigns focus on buying conversions.
- This allows you to capture a wider audience and increase overall conversions.