Ralph Burns and chief strategist John Moran from Tier 11 break down a detailed case study focused on optimizing a Google ad campaign for a service-based client. They discuss the challenges of scaling in competitive markets using a two-step strategy combining TCPA and MaxClicks campaigns. John talks about how they achieved a 140% revenue increase while reducing ad spend by 27%, providing insights into managing media efficiency and gaining early wins. It's a deep dive into the mechanics of ad optimization, with key takeaways for marketers looking to fine-tune their strategies.
Chapters
- 00:00:00 – Kickoff: Diving Into Q4 Strategies and Case Studies
- 00:05:00 – Unveiling the Dual Prong Strategy
- 00:10:00 – Breaking Down the Campaign Setup
- 00:15:00 – MaxClicks Delivers Early Wins
- 00:20:00 – TCPA vs. MaxClicks: A Winning Combo
- 00:25:00 – Targeting the Right Audience with Smart Bidding
- 00:30:00 – Knowing Your Client’s Business: A Key to Success
- 00:35:00 – Reviewing State-by-State Ad Performance
- 00:40:00 – Scaling Smartly Through Seasonal Shifts
- 00:45:00 – Leveraging Audience Data for Better Ads
- 00:50:00 – Looking Ahead: Next Steps for Campaign Growth
LINKS AND RESOURCES:
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Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
www.AdRoll.com/PT
