The 2-Step Google Strategy to Blow Up Your Service or Lead Gen Business!
Perpetual Traffic
Navigating Advertising Match Types and Strategies
This chapter explores the complexities of structuring search campaigns through various match types, emphasizing the balance between broad and exact match strategies. The discussion includes insights on bidding strategies, audience targeting, and effective ad spend management across Google and Meta platforms. Additionally, it highlights the significance of creative testing and campaign structuring for optimizing conversions and achieving better performance.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
