How to Solve Your Digital Marketing Attribution Problem Once and for All

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Dec 4, 2024

John Moran, a digital marketing and data analytics expert, joins Ralph Burns to unpack the challenges of attribution in marketing. They reveal insights on the innovative Tier 11 Data Suite, designed to enhance data accuracy and decision-making. The conversation dives into the pitfalls of traditional tracking methods and the significance of first-party data amidst privacy changes. With anecdotes and practical strategies, they discuss how marketers can optimize ad spend and navigate an increasingly complex digital landscape.

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INSIGHT

Data Obfuscation and the Tier 11 Data Suite

Data obfuscation by privacy measures creates attribution challenges for marketers.
Tier 11's Data Suite links edge servers, data warehouses, and interfaces to solve this.

ANECDOTE

Shopify's Data Accuracy Issues

Shopify's data accuracy is only 55% in the US due to privacy restrictions and slow site speed.
Slow page loads cause attribution tags to misfire, leading to inaccurate data.

INSIGHT

Tier 11 Data Suite and the Edge Tag

Tier 11's Data Suite uses an 'edge tag' to capture user data before privacy blockers interfere.
This approach improves data accuracy and provides better visibility into user behavior.

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Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.

Chapters

00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal
00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked
00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)
00:02:29 - John’s Here, Let’s Get Serious (Kind of)
00:05:15 - Attribution: The World’s Most Annoying Puzzle
00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar
00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos
00:18:19 - Tech Nerd Alert: The Edge Servers Explained
00:21:05 - Tag, You’re It: The CDN That Knows Everything
00:25:45 - Lost in Data Limbo? Here’s How to Get Out
00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own
00:30:35 - Performance Max Is Lying to You (But It’s Okay)
00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust
00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)
00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated
00:36:20 - ROAS Dreams and Brand Nightmares
00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work
00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners
00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed
00:45:24 - Q&A: Your Burning Questions, Our Smug Answers
00:54:30 - Black Friday: Scaling Without Losing Your Mind
01:00:05 - That’s a Wrap: See ya!

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Marketing Performance Indicators™ Checklist
Schedule a Tier 11 Discovery Call
AdCritter for Agencies
Agency Freedom Live - December 2024
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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