Perpetual Traffic How to Solve Your Digital Marketing Attribution Problem Once and for All
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Dec 4, 2024 
John Moran, a digital marketing and data analytics expert, joins Ralph Burns to unpack the challenges of attribution in marketing. They reveal insights on the innovative Tier 11 Data Suite, designed to enhance data accuracy and decision-making. The conversation dives into the pitfalls of traditional tracking methods and the significance of first-party data amidst privacy changes. With anecdotes and practical strategies, they discuss how marketers can optimize ad spend and navigate an increasingly complex digital landscape.
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Data Obfuscation and the Tier 11 Data Suite
- Data obfuscation by privacy measures creates attribution challenges for marketers.
- Tier 11's Data Suite links edge servers, data warehouses, and interfaces to solve this.
Shopify's Data Accuracy Issues
- Shopify's data accuracy is only 55% in the US due to privacy restrictions and slow site speed.
- Slow page loads cause attribution tags to misfire, leading to inaccurate data.
Tier 11 Data Suite and the Edge Tag
- Tier 11's Data Suite uses an 'edge tag' to capture user data before privacy blockers interfere.
- This approach improves data accuracy and provides better visibility into user behavior.