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15min chapter
How to Solve Your Digital Marketing Attribution Problem Once and for All
Perpetual Traffic
Optimizing Google Ads for E-commerce Success
This chapter explores the effectiveness of Google's Performance Max ad campaigns and the critical metrics for evaluating their success. It underscores the importance of understanding customer behaviors and the strategic allocation of budget between various advertising approaches, particularly addressing the nuances of branded versus non-branded search. The discussion also dives into consumer decision-making psychology, offering insights on maximizing marketing impact through a combination of effective advertising strategies.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode