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6min chapter
How to Solve Your Digital Marketing Attribution Problem Once and for All
Perpetual Traffic
Scaling Marketing Budgets for High Sales
This chapter covers strategies for effectively increasing digital marketing budgets during events like Black Friday, emphasizing early ad campaigns and effective Google ad strategies. The speakers discuss balancing Performance Max campaigns with manual CPC advertising while highlighting the importance of audience accuracy and testing approaches.
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AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode